Choithrams has donated AED 1.3 million to the United Nations World Food Programme (WFP), to deliver nutritious school meals to children in need in the Middle East and West Africa.
The supermarket chain in Dubai, has had a multi-year partnership with the WFP.
Choithrams and WFP joined together in 2015 with the objective of fighting hunger and malnutrition in the Middle East and West Africa, where the company operates.
Choithrams’ Chairman LT Pagarani said: “Food is one of human beings’ most basic needs and it is every child’s fundamental right to get a nutritious meal. Malnutrition and hunger rob people of the potential of a healthy future. Our association with WFP will encourage one and all to help achieve a world with Zero Hunger.”
Through a yearly corporate contribution of AED 918,287 to WFP, Choithrams funds the distribution of locally-made school meals to 2,100 children in the region of Atacora in Benin and 7,800 in Jordan.
The company, in 2016 contributed AED 918,287 and an additional AED 424,920 contributed as part of an in-store campaign that ran between September and December 2016 across all its supermarkets in Dubai.
WFP feeds over 18 million schoolchildren around the globe, which makes it the world’s largest provider of school meals. On average, each dirham donated to WFP is enough to provide a child with a nutritious school meal.