Dhoni hits a six, make that a 7

dhoniM.S. Dhoni joins the list of celebrities to have their own line of fragrances. Dhoni was in Dubai on Janurary 31st at the Al Joharah Ballroom in Madinat Jumeirah, to launch his line of body sprays and perfumes.

Dhoni became the first Indian cricketer to launch his line of fragrances named ’7 By MS Dhoni‘ because the cricketer’s lucky number is 7. The six fragrances are named Intense, Power, Action, Connect, Cool and Energy. The collection of perfumes is based on his own choice of fragrances.

“I was born on the 7th of July in 1981, my jersey number is seven, and thus number seven is very special for me. I love the number 7,” said Dhoni.

Rhiti Sports Management, the firm that manages Dhoni‘s business portfolio, has partnered with Dubai-based Beauty Contact to launch the men’s fragrances range in the global market. Beauty Contact is acknowledged as the name behind the success of top celebrity fragrance brands in over 20 countries, including those of Paris Hilton, Jessica Simpson, Perry Ellis, Maria Sharapova, Alfred Sung, Hummer and Bob Mackie.

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