DSF 2017 comes to a close today


The 22nd edition of Dubai Shopping Festival (DSF) draws to a close on Saturday, 28 January, having offered millions of residents and visitors from around the world the opportunity to take home memorable moments from a 34-day retail bonanza.

With its exciting slogan ‘Shop.Win.Celebrate’, DSF 2017, organized by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), lived up to its promise of offering the best shopping experience for the whole family, packed with unbeatable deals, mega prizes and entertainment.

DSF kicked off its 2017 edition with a unique celebration that took place on 26thDecember, 2016 at Dubai Festival City, an Al Futtaim Group development, featuring the first fire, light and water show of its kind that was open to the public and broadcasted across the region.

The range of events and activities during DSF 2017 revolved around the annual festival’s three pillars of Shopping, Winnings and Entertainment, giving people a special twist to their shopping experience that included events and activities related to fashion, beauty, perfumes, gold, and jewellery. These events provided the perfect platform for the retail sector to offering numerous promotions and activations aimed at boosting sale. In fact, DSF shoppers were able to get the best bargains including discounts of up to 75 % on an array of items including clothes, fashion, electronics, watches, perfume, furniture, house appliances, and much more.



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