Legendary Indian cricketer Sachin Tendulkar on Monday launched the first e-commerce store in the health and wellness space in the Gulf Cooperation Council (GCC).
The launch of the portal – AsterOnline.com – by Aster Pharmacy also coincided with the opening of its 200th outlet.
As part of a mission to bring health care closer to customers, the new portal hopes to provide the population in Dubai the comfort of ordering and receiving health care products sitting in the comfort of their homes.
“It is a remarkable step by Aster Pharmacy as in today’s urban life, health, wellness and time needs to be well balanced. Such an initiative by Aster seeks to fill the gap and I wish them the very best for this innovative and compelling proposition,” Tendulkar said.
AsterOnline.com is designed to be an extension to the existing 200 Aster pharmacies in the region, rather than substituting them. The online platform offers convenience, choice and health product delivery.
Customers can purchase over-the-counter medications, nutritional products, medical equipment, skin and hair care products, among others, along with various wellness products online. The online platform currently offers a range of 10,000 products.
Chairman and managing director of Aster DM Healthcare Dr Azad Moopen said Aster’s online initiative is in line with the Dubai government policy to facilitate consumers.