Mydala, an India based local services marketing platform, is expanding in the UAE market, launching operations in Dubai.
“Dubai, with its high internet and smartphone penetration, is a mature market. Shoppers are very savvy when it comes to getting the most bang for their buck. More transactions are happening in the offline world and Mydala is a pioneer in enabling online to offline retail for our merchants. Our goal is to help more Emiratis save money on things that they like to do. We are very excited to bring mydala to Dubai and know that Dubai will love us as much as we love Dubai,” said Anisha Singh, Founder & CEO, Mydala.
mydala will power deals for a range of categories including restaurants, health and beauty, activities and many more. Some of the brands that will be showcasing their deals on mydala are Cha Cha Chai, Chicking, O2 Spa, Swasthya Ayurveda, Tim Hortons, to name a few.
In India, mydala has 50 million visitors and five million transacting customers monthly and enables over USD 46 million of retail every month. The company is also the largest mobile commerce platform in the country doing over six million transactions per month with 85 percent of these from mobile platforms.