SmartLife Foundation is not just making their lives just that little better, more comfortable, more empowered, but is also richly rewarding for us as a community, knowing that we can make a difference in someone’s life.
SmartLife Foundation – makes a difference to the people who are out there …
Smartlife Foundation is an NPO/NGO that is a collaboration of a few key members who planted the seeds for this noble venture. Today, we are supported by many volunteers (dignitaries that includes business school alumni, the heads of many Financial/ Advertising/ FMCG/ GIS organizations etc. ). The SmartLife/Adopt a Laborer project is an idea that ties in perfectly with the values and ethos of a knowledge and talent-based white collared community. We at SmartLife are thrilled and honored to be able to make a difference to the people who are out there toiling every day to build this city so that the rest of us can have a good life.
Whether that’s by setting them up with free English language lessons every week, with etiquette or computer training classes or by providing mentoring and trips outside of the labour camps, it’s a small and satisfying way of helping blue collar workers (many of whom are educated to a Bachelor’s degree level) take a step out of poverty and a life of hardship and fulfill their true potential and move on to something better. Our recent successes include an event using sports as a driver- Smart cup 2010, 2011 & 2012 resulted in 12 laborers, all of who, today have gotten promoted in their office via rigorous computer/english education that we could offer.
Other companies have also stepped up and offered their help, either through financial assistance or by offering their products and services.
Communicating the idea, and spreading the message is a primary goal. We’ve had full page ads/articles in local newspapers, magazines, TV stations, and been on air in various radio shows. A viral video that demonstrates our activities is on YouTube and of course, social media has already helped spread the word.
We invite organizations, and like minded professionals to contribute in developing this idea and offering a part of their resources to help source this venture. In this regard, we plan to conduct ideation camps that will see various ideas being exchanged and project teams will ensure that these ideas are tested out and inculcated into the operations of SmartLife.
The SmartLife/Adopt a Laborer project is not just making their lives just that little better, more comfortable, more empowered, but is also richly rewarding for us as a community, knowing that we can make a difference in someone’s life.