The Choithram supermarket brand was originally set up in West Africa in 1944 by Thakurdas Choithram Pagarani. The elder Pagarani opened the first grocery in Sierra Leone and over the last seven decades Choithram & Sons has developed into an international company spanning Europe, North America, Africa as well as the Gulf, and remains a private business.
Three decades ago Choithrams established its first UAE store and now has a total of 25 across the emirates as well as the GCC. Today, the firm is led by LT Pagarani, who continues to expand the brand across the region.
In 2010, Pagarani confirmed that Choithraims planned to almost double the number of shops across the UAE and open smaller convenience stores, or corner shops, for the first time, adding a total of 19 new outlets.
Pagarani and Choithrams found wider recognition by the retail industry in 2005, when it was awarded the first ever ‘Grocer of the year’ prize by RetailME.