LuLu Group has announced a Ramadan charity drive, in partnership with the Mohammed Bin Rashid Al Maktoum Charity & Humanitarian Foundation, that will provide aid to more than 8,000 deserving families in all the seven emirates.
Lulu Group highlighted the initiative at a press conference, where a Memorandum of Understanding (MoU) was signed between Ibrahim Boumelha, vice chairman of the board of trustees of the Mohammed Bin Rashid Al Maktoum Charity & Humanitarian Foundation and Yusuff Ali M.A, chairman and managing director of Lulu Group.
The initiative will see charity cards worth Dh4 million being distributed this year to deserving Emirati and expatriate families throughout the UAE. The cards will have denomination amount of Dh500 to be redeemed for food products throughout Ramadan at any Lulu group hypermarkets in the country. This is the 10th year of joint initiative being carried out by Lulu Group and the Mohammed bin Rashid Al Maktoum Foundation together, and a total amount of Dh28 million worth of charity cards have been issued so far including the current year.
Under the directives of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, the humanitarian foundation engages in charity work within and outside of the UAE during the Holy Month of Ramadan. As part of its constant drive to deliver necessary support to various segments of the society, funds are offered to needy UAE nationals and residents and to people in a number of friendly countries around the world.
“This year more families will benefit from this project and is of great importance to the foundation as it cooperates with its partners in charity within the UAE for the distribution of the smart cards. On this occasion, we also extend our gratitude to Lulu Group for partnering with us for this noble cause,” said Ibrahim Boumelha.
“It is indeed an honour for us to be able to part of such a noble cause and we thank His Highness Sheikh Mohammed Bin Rashid Al Maktoum for choosing us for his vision to bring happiness in the lives of under privileged during the holy month of Ramadan,” added Yusuff Ali M.A.