Starwood Hotels has relocated their global head office to Dubai from Connecticut, USA. Dubai is rising as not just a regional headquarter but also as a global headquarter for companies that like the infrastructure and business climate offered by Dubai while staying closer to their emerging markets.
Starwood owns brands such as Westin, Sheraton, Four points by Sheraton, and Le Meridien amongst others.
“With 80 percent of Starwood’s pipeline coming from rapidly-growing markets, it is simply not possible to lead a truly global business from a boardroom in Connecticut,” says Starwood Hotels & Resorts Worldwide President & CEO Frits van Paasschen. So from now until April 5, the Starwood head honcho along with the company’s top executives will conduct day-to-day business from Dubai.
Starwood said today marks the beginning of a month-long relocation of its global headquarters from Stamford, Connecticut, USA, to Dubai, UAE, an increasingly important global destination and travel hub. Following the company’s successful relocation to China in June 2011, this second leadership move reflects Starwood’s management approach to cultivating a more global culture by understanding, appreciating and leveraging different societal perspectives and approaches to business and hospitality.